- price-insensitive
- /ˌpraɪs ɪn'sensətɪv/ adjectivedescribing essential goods or services for which sales remain constant regardless of price
Marketing dictionary in english. 2015.
Marketing dictionary in english. 2015.
price-insensitive — ˌprice inˈsensitive adjective 1. ECONOMICS a price insensitive product is one that sells in the same quantities, whether the price is high or low: • Basic foods, water and housing are price insensitive products, which are viewed as necessities of … Financial and business terms
price insensitive — UK US adjective ► ECONOMICS, COMMERCE used to describe a product or service for which sales remain the same or continue to increase even if the price goes up or down by a large amount: »High fashion is price insensitive: globalization has little… … Financial and business terms
price sensitive — UK US /ˈpraɪsˌsensɪtɪv/ adjective ► ECONOMICS, COMMERCE used to describe a product or service for which sales go up or down in relation to its price: »A price sensitive product should be priced to convey an overall image of value to the customer … Financial and business terms
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